STV This is Shanghai Promo

category: channel branding
copyright: Motion Magic
200 hours of image captures, over 500 residents “acting” in reality, and a city of 20 million people, and the past 54 years can be generalized with one remark---- You are here, and I am here----This is Shanghai.

The promo This is Shanghai records ordinary people from all walks of life in Shanghai with camera so as to present Shanghai from different perspectives and show the audience real people and stories in different industries.
This is not about branding, but about stripping branding so as to reveal the real core of the brand. For decades, STV speaks louder in actions than in words, and it has blended with the city. From the perspective of STV, Shanghai represents hard-working people just like you and me. This is Shanghai, and we represent how people live in Shanghai!