Theme Design for the Spring Festival Gala: Harmony in Family Brings Wealth
category: channel branding
copyright: Motion Magic
The theme of the video of 2015 CCTV Spring Festival Gala is “home”, so every ordinary family is approached from a subjective perspective. Almost all relationships are exhibited in the short but profound film, such as relationships between sons and parents, husbands and wives, siblings, grandparents, uncles and aunts, grandparents in law, etc. The relationship displays a deep affection of family reunion and eventually rises to the theme of “Harmony in Family brings Wealth” in the 2015 Spring Festival Gala. As a result, people had strong emotional resonance about family reunion and expressed their best wishes of celebrating the Spring Festival Eve with their family after watching the video of the gala.